One of the UK’s leading producers of cleaning products is targeting substantial growth in its commercial hygiene business after launching a new professional dishwasher range.
Arrow Solutions, which manufactures the products at a state-of-the-art facility in the East Midlands, unveiled the ‘DW’ brand recently, featuring five high performance dishwasher detergents and three rinse aids. The new look is designed to provide a modern brand that is easy to recognise and provides clear number and colour identification. It is part of a concerted marketing campaign to secure more than £1.5m of additional business, an approach that is already working, with the company recently winning long term contracts with hotel groups, restaurant chains and schools and universities.
“Our dishwasher products have been winning a lot of admirers over the last eighteen months for their performance and how competitive they are against their rivals, with sales up about 15% across the year,” explained Shaun Thomas, Head of Sales Commercial Hygiene.
“What we wanted to do was create a powerful brand for the dishwasher range, one that is easy to recognise and can house the different products under a single family name, whilst also maintaining the company ethos of ‘setting the standard in cleaning and hygiene’.”
He continued: “DW has met this need and we are reinforcing the launch with a dedicated brochure, splash pages on the website and a social media campaign that is already generating new leads for us.
“Commercial hygiene now accounts for more than a quarter of Arrow Solutions’ sales and we are expecting the marketing drive to grow this area of the business both in the UK and in key territories, such as Scandinavia, Europe, Russia and the Middle East.”
Arrow Solutions’ dishwasher detergents and rinse aids are specifically designed to cover all aspects of commercial dishwashing, from hard and soft water areas to specific requirements such as aluminium safe and glass washer products. All products are manufactured in the UK and have been formulated to provide optimal dishwasher performance and a ‘clean first time’ guarantee. They are ideal for restaurant groups, hotel and leisure facilities, universities, schools, garden centres and other organisations where a commercial dishwasher may be used.
“Recent new customers have been very impressed with how the DW range performed against more recognised market brands,” explained Jeremy Moore, Product Manager at Arrow Solutions.
“We are currently in talks with several large organisations and, at the same time as investing in the marketing, we have also increased our distribution network globally.”
He concluded: “That shows how serious we are about this sector and the difference we believe our technology and products can make.”
Arrow Solutions is currently rebranding all the other areas of the commercial hygiene business, including kitchen, housekeeping and washroom.
For further information, please +44 (0)1283 221044 or follow @_arrowsolutions on twitter
Caption for Picture DW Range (L): (l-r) Jeremy Moore and Shaun Thomas (both Arrow Solutions)
DW G1 Glasswash Detergent
A machine glasswash detergent
DW G1 Glasswash Detergent×
DW G2 Glass Rinse
A premium professional concentrated machine glasswash rinse additive
DW G2 Glass Rinse×
DW1 Hard Water Dishwasher Detergent
A premium professional concentrated machine dishwash detergent for hard water conditions
DW1 Hard Water Dishwasher Detergent×
DW2 Hard Water Rinse Aid
A premium professional concentrated machine rinse additive for use in hard water conditions
DW2 Hard Water Rinse Aid×
- Coal Industry Assessment No: 4670
DW3 Soft Water Dishwasher Detergent
A premium professional concentrated machine dishwash detergent for soft and medium water conditions
DW3 Soft Water Dishwasher Detergent×
- Coal Industry Assessment No: 4669
DW4 Soft Water Rinse Aid
A premium professional concentrated machine rinse additive for use in soft and medium water conditions
DW4 Soft Water Rinse Aid×
DW5 Aluminium Safe Dishwasher Detergent
A commercial aluminium safe machine dishwashing detergent
DW5 Aluminium Safe Dishwasher Detergent×
DW6 Chlorinated Dishwasher Detergent
A premium dishwashing detergent with the added power of Chlorine for advanced stain removal